Category Archives: Longines Watches

Watches and Beyond Presents: A Case for the Wristwatch

22852977 - glasses with champagne against fireworks and clock close to midnight

We’re only a few days away from 2017!

So much is about to change… new president, new movies, new technologies…we can’t wait to see what the year will bring!

As we move further into this digital age, we couldn’t help but wonder: what with all these new developments, would people still cherish the “Good Ol Days?” Will they still wax nostalgic about gathering ‘round the TV to watch “Full House” when its sequel, “Fuller House”, is available to stream from the machine in your pocket, just 10 years later?

And then, of course, we thought about our magnificent watches.

Would our customers still marvel over an expertly crafted bezel? Gasp in delight at the bold, strong face of a Raymond Weil watch? Lovingly cherish a Patek Philippe for the next generation when they can just as easily glance at their phone for the admittedly easier-to-read analog time?

And then we unanimously decided: Yes. Yes they will.

Timepieces are more than just a simple convenience. They are an embellishment, a statement, the gentleman’s accessory. They allow us to indulge in the simple joy of owning something magnificent, tangible, and all our own. To many, timepieces are as essential as shoes and socks, and you’ll never catch them without a sparkling Longines or Ulysse Nardin gold watch, because they enjoy the simple pleasure of that telltale glimmer on their wrist.

And those are who we’re proud to serve. The men and women who fully appreciate the delicate craftsmanship, the thoughtful design, the mysterious mechanics that lie within each of our timepieces. In other words, you.  18801830 - businessman checking time on his watch

So we’re only a few days away from 2017! And we know it’s going to be a great year. Because we’ll make it one.

Happy New Year from Watches and Beyond.


Happy Holidays! Here’s A Gift For Your Whole List

With Watches and Beyond, it is indeed the most wonderful time of the year! Our holiday sales on discount luxury watches need to be seen to be believed. When in doubt, a classy watch is always a perfect gift. Couple our awesome deals with incredibly fast, 24-hour shipping, and you’ve got a holiday deal worth caroling about!

We’ve also taken the liberty of simplifying your holiday shopping even FURTHER with a cultivated list of the perfect gift for everyone on your list. It’s our holiday gift to you!

So feast your eyes on the merriest deals, most joyful selections, and festive offerings of the season with our Holiday Gift Guide:

For the real classy gent in your life, the Longines Conquest Classic Chronograph.

For man longinge








For the timelessly elegant queen of style, the Rado Sintra Jubile

for women rado








For the strapping young lad who has got it all, the Limited Edition Fortis B-42 Black Mars.

for son fortis








For your teenage daughter who is, like, literally the hardest to please, the Swiss Army Classic Alliance Sport.

for daughter victorinox








For your boss, who already owns a Breitling (or two or three), a thoughtful, practical Montegrappa Micra Pen.

for boss pen








For your best bud, who never had typical taste anyway, the Welder by UBoat K32 Oversize Triple Time Zone.

for friend welder








For stocking stuffers, random relatives, or anyone really, because who’s going to say no to a Chopard Classic Racing Gold Plated Luxury Mechanical Pencil?

for misc. mechanical pencil








Thanks for welcoming us into your holiday!  We can’t wait to show you what 2017 has in store…

Happy Holidays from Watches and Beyond!

Which of these magical offerings just made it onto your list?


Our Top 10 Iconic Watch Ambassadors

63762721 - russia - october 11, 2016: the beatles logoThere’s some buzz in the horology world… Gucci has just asked Florence Welch, the 30-year-old English lead singer of “Florence and the Machine” to sponsor their watches. Some eyebrows have been raised over the unorthodox choice…what propelled the luxury brand to feature Florence as the face of their company?

According to Alessandro Michele, creative director at Gucci, her music “in many ways evokes the spirit of Gucci”. Florence is now the official Muse of the Italian company, and with that power comes one great responsibility: to wear their brand as often as possible, and look amazing doing it.

Here are some other famous watch brand – celebrity collaborations that have become as iconic as the watch designs themselves:

Kate Winslet for Longines

David Beckham for Breitling

Amanda Seyfried for Movado

Gwyneth Paltrow for Frederique Constant

Don Johnson for Ebel

Elle Fanning for Tiffany and Co.

Lebron James for Audemars Piguet

Charlize Theron for Christian Dior

Sir Richard Branson for Bulova

Katy Perry for Ice-Watch

The Beatles for Raymond Weil

That last one surprise you? Despite the fact that no Beatle was ever (or will ever be) seen wearing a Raymond Weil, the brand has announced a Maestro inspired by the hit band that rocked your parent’s prom night. This exclusive watch features the Beatles logo at 3 o’clock and the band’s thirteen album titles engraved around the bespoke dial. Every Maestro Beatles timepiece issued will also feature an engraved limited edition number.

You don’t have to be an A-List celebrity to enjoy these iconic watch brand superstars. Check out our collection of discount luxury watches, available right now on our site!  

Thinking about buying a Raymond Weil Maestro Beatles? Which of these brand ambassadors is your style icon? Let us know in the comments below.


Understanding How Watches Keep Time


The mechanics of watches boasts a history of sophistication. Even the most primitive timekeeping technology–the sundial–was an ingenious invention for its time, requiring clever application of astronomy and mathematics. Today’s wristwatches are a vast departure from the sundial; they are personal, portable, and as much a fashion statement as a functional time keeper.

Understanding the design and mechanics behind a watch’s movements brings a deeper appreciation for its elegance. There are several designs for watch mechanics, and some of the most common are described below.

  • Digital. One of the most straightforward watch designs, digital watches typically run on battery power and project–in numerals–the current time based on input from an internal “counter” mechanism.
  • Mechanical. In mechanical watches, energy is derived from the physical winding of a lever on the watch itself. This energy is dispersed through a series of interconnected wheels and channeled through a controlling mechanism to move the second, minute, and hour hands according to a preset pattern.
  • Automatic Mechanical. This is similar to the original mechanical design, except the watch’s energy is gathered from natural movements by the wearer of the watch that result from walking and moving one’s hand, instead of from deliberately cranking a lever.
  • Quartz. This design harnesses the natural low-current electrical impulse that results when pressure is applied to crystal quartz. The movements of the small crystal quartz within the watch trigger the hands to move according to a preset pattern.

Most luxury watch brands, such as Cartier and Longine watches, utilize the automatic mechanical technology. When shopping for your next timepiece, consider the mechanics of its design, as this is an integral component of your watch’s character.

Taking Care of Your Watch


When you buy a watch, you are beginning a relationship with a brand new addition to your collection of valuables. Not simply a timepiece, a watch is defines your unique style and becomes an extension of you that can last over an entire lifespan. This is why it is important to take care of your watch and maintain it well over the years.

One thing you must know about keeping your watch in good shape is that you have to clean it often. Give it a good wipe down every night to prevent rust build up from sweat and dirt that has accumulated during an entire day of wear. Aside from a daily cleaning, be sure to give your watch a full yearly cleaning at a jewelry store to get all the spots you would miss from a cleaning that you’ve done on your own. A professional jeweler will have the ability to take out smaller, harder to reach pieces of the watch that we wouldn’t advise you to take out on your own.

If you own a mechanical watch, another thing you can do to maintain your watch is to wind it daily. This is done to ensure that your watch is running smoothly. Turn the crown back and forth a few times until you feel a tightness or resistance. When your watch is fully wound, it will have a power reserve of 38 to 48 hours.

One thing to note about your watch is that it doesn’t do well in tropical, icy, or damp weather. When faced with these conditions, you may see condensation build up in the watch. One tip to remove this is to open the watch and lightly use a hairdryer to dry the works and the case. While the watch is open, you may even notice some dirt or debris inside. To clean this up, you can take an air can and quickly pump it over the watch.

With a stunning piece like a Longines watch or Raymond Weil Tango, you’ll want to make sure that you get the most out of your investment. Like all things in life, a watch is only as good as the care you put into it, so make your time piece look and feel as special as it was the day you bought it. You’ll be thanking yourself years later.

Keeping Track of Celebrity Timepieces

Celebrities are trendsetters and, love it or hate it, most of us find ourselves turning to the stars for guidance on what to wear now. When it comes to designer watches, celebrities certainly set the dial for what is in and what is out. Watches and Beyond gives you the rundown of which stars have been wearing our top brands.


This French brand has been a leader in the watchmaking world since the late 19th century and has continued to set the standard for simple but elegant luxury watches. The brand is a favorite among celebrities and has been spotted on Hollywood headliners such as Angelina Jolie, Anne Hathaway, and Jennifer Aniston.



With a devotion to precision and class, this Swiss watchmaking brand is an official supplier to world aviation and popular among celebrities worldwide. Breitling has been spotted on numerous celebrities, including style aficionados such as Brad Pitt, Leonardo DiCaprio, and brand ambassador David Beckham.

Charlize-Theron-Christian-Dior-Diamond-celebrity-WatchesChristian Dior.

This French brand launched soon after the second World War with its luxurious “New Look” and soon became a leading designer of fine fragrances, clothing, jewelry, and–of course–timepieces. The brand receives mention in countless hit songs, such as Kanye West’s early single, “Stronger,” and is frequently sported by celebrity trendsetters including Marion Cotillard, Jennifer Lawrence, and brand ambassador Charlize Theron.



This Swiss watchmaking brand boasts a long tradition of elegant and functional watchmaking, especially popular among international sports players and federations. Longines has been a popular brand amongst the stars for decades, endorsed by the likes of Audrey Hepburn and Humphrey Bogart. A brand ambassador since 2010, Titanic star Kate Winslet is rarely seen without a Longines watch on her wrist.

Find all of these brands and more at unbeatable prices by browsing the selection at Watches and Beyond.



The Meaning of a Gold Watch

Did you know that the color gold is associated with success, achievement and triumph? It sounds pretty accurate considering the feeling you may get from wearing a gold watch. There’s a luxurious feeling about it that gives an air of sophistication.

In some circles, people believe that wearing gold in itself brings about increased power, good health and success, but we know that it’s really how you feel that brings about these “superpowers.” Imagine how fashion has the ability to change us in that way. Just wearing something unique and beautiful can transform our mental image of how we feel about ourselves.

Watches and Beyond sells plenty of gold watches in a ton of different price ranges, but here are some that especially bring about that feeling of power.


This Longines watch features a gold tone dial with gold tone hand indicators and black index hour markers with a surrounding set of diamonds. Not only does it give a sense of success, it also has a feel of elegance.


This masculine Ulysse Nardin features a black dial that stands out perfectly against the gold. This is a bold watch.


Finally, this Cartier Ballon Bleu is a blend of masculinity and femininity, bold and soft. The black roman numerals give it a very business-like feel.

Longines Watches

Longines was founded in 1832 and has been producing masterpieces ever since. Its signature logo is a winged hourglass, perhaps symbolic of the timeless class Longines watches exemplify, down to every last detail. If you are looking for a watch that exudes sophistication and finesse, a Longines is the best investment you can make. The company doesn’t retain their high-end status among watchmakers for no reason. Although there are a countless number of styles and models to choose from, they have one thing in common: Longines are always a cut above.

At Watches & Beyond, we pride ourselves on offering the very best selection of luxury timepieces at unbeatable prices. We’ve hand selected a few of our favorite Longines watches. Take a look! If you don’t see something that’s exactly your taste, visit our website to see what else we have in stock.

 Add to CartLongines La Grande Classique Mens Watch
Add to CartLongines La Grande Classique Mens Watch
Longines La Grande Classique 18k Gold
Longines La Grande Classique 18k Gold
ongines Master Collection Automatic Chronograph Day Date Moonphase Mens Watch
ongines Master Collection Automatic Chronograph Day Date Moonphase Mens Watch
Longines Heritage Automatic 18kt Rose Gold Mens Strap Watch
Longines Heritage Automatic 18kt Rose Gold Mens Strap Watch
Longines Heritage Automatic Chronograph Stainless Steel Mens Strap Watch Calendar
Longines Heritage Automatic Chronograph Stainless Steel Mens Strap Watch Calendar

Finding the Right One

Does it exist? Is it really out there somewhere? How will you find it?
The perfect watch for her, that is. You’ve decided that is what you’re gifting her for the holidays. You want it to be something classic, but at the same time unique. A watch that strangers will ooh and aah over as they examine it on her wrist. And you want it within a budget.

Watches and Beyond has an enormous collection of watches for him and her ranging from high-end designers to everyday fashion watches, offered at steep discounts. Browse our collection at

Searching for the perfect watch is really time consuming. If you look for too long, you’ll become overwhelmed by all the options, until all watches seem to look the same. Not to mention make you want to puke at the thought of them.
So we’ve curated a few watches that are just what you’re searching for.

We think she’ll love these. We know we do!

Frederique Constant Heart Beat Automatic Rose Gold Plated Steel Womens Watch
Frederique Constant Heart Beat Automatic Rose Gold Plated Steel Womens Watch
Longines La Grande Classique Stainless Steel Womens Watch
Longines La Grande Classique Stainless Steel Womens Watch
Philip Stein Signature Teslar SS Watch
Philip Stein Signature Teslar SS Watch
Rado Diastar Anatom Jubile  Womens Watch
Rado Diastar Anatom Jubile Black Hardmetal & 18kt Solid White Gold Womens Watch
Gevril Avenue of Americas Super Mini SS & Diamond Womens Watch
Gevril Avenue of Americas Super Mini SS & Diamond Womens Watch
Bedat No. 2 Stainless Steel & Diamond Womens Watch
Bedat No. 2 Stainless Steel & Diamond Womens Watch



October Deals: Luxury for Less

Buying a new luxury watch has been at the top of your list for a while, but sadly, your wallet hasn’t been agreeing with your desires.

Luckily, Watches and Beyond offers a wide variety of discount luxury watches. Furthermore, piping hot deals can be found via our special clearance section.

Let’s take a look at some of our top picks from this coming month below.

Christian Dior Dior VIII White Ceramic & Steel Womens Luxury Diamond Watch Quartz


Ebel Brasilia Stainless Steel & Diamond Fashion Line Womens Watch



Longines Flagship Heritage Chronograph 18k Rose Gold Mens Watch 

longines watches

Porsche Design Performance Diver Automatic Black PVD Titanium Mens Watch



Shop these as well as many other designer timepieces online at