Although most people are familiar with the iconic Swiss Army watch, they do not know much about its origins. This popular international brand is shrouded in mystery. Let us take a brief look at the history of the Swiss Army company and how they became so well known for Swiss Army knives and watches.
The company that makes all Swiss Army merchandise is Victorinox. They do, in fact, make knives and tools for the Army of Switzerland but are a privately owned and operated company. They first gained popularity in the States after WWII when soldiers brought the knives home.
The knives became so popular that the company started marketing them here. Around the same time they developed watches. It was a natural move for a company that already had years designing complex items with many small moving parts. The Swiss Army watch was at first as rugged as the knife that bares its name. With time, however, they responded to trends and developed a range of fashion-friendly lines. You can still rely on the Swiss Army company to produce high-quality goods.
If you thought Swiss Army watches were all about rugged pragmatism, think again; they now create watches on par with those of high-end fashion houses.