Tag Archives: Victorinox

Swiss Army Watches: A History

Swiss Army WatchesAlthough most people are familiar with the iconic Swiss Army watch, they do not know much about its origins. This popular international brand is shrouded in mystery. Let us take a brief look at the history of the Swiss Army company and how they became so well known for Swiss Army knives and watches.

The company that makes all Swiss Army merchandise is Victorinox. They do, in fact, make knives and tools for the Army of Switzerland but are a privately owned and operated company. They first gained popularity in the States after WWII when soldiers brought the knives home.

The knives became so popular that the company started marketing them here. Around the same time they developed watches. It was a natural move for a company that already had years designing complex items with many small moving parts. The Swiss Army watch was at first as rugged as the knife that bares its name. With time, however, they responded to trends and developed a range of fashion-friendly lines. You can still rely on the Swiss Army company to produce high-quality goods.

If you thought Swiss Army watches were all about rugged pragmatism, think again; they now create watches on par with those of high-end fashion houses.

Rugged Sophistication from Swiss Army Watches

Swiss Army watchesSwiss Army watches were born from the same ruggedness that spawned the famed Swiss Army Knife. In fact, Victorinox, the company behind Swiss Army watches, is the sole manufacturer of  multipurpose knives for use by the Swiss military. The level of precision engineering and care they bring to the knife and tool making process they also bring to the watch making process, along with a hefty dose of Swiss design.

Take the Swiss Army Officer, for example. The band is made from an ultra-light weight and durable rubber strap. It is designed not only to be comfortable but to never rip or tear. The watch features a scratch resistant sapphire crystal making it both reliable and durable in the long run. On top of impressive technical features the watch looks great and is very practical. It has a 3 day date aperture at 6 o’clock, Arabic numerals and military time, and glow in the dark hands. The simple black and silver color scheme keeps it both readable and elegant. This is truly a watch you can wear skiing down the Swiss Alps or shaking hands during a board meeting.

This is only one offering, browse our other Swiss Army watches and find the one perfect for you.